Owning '53 Interiors' - A Business Decision

You may have noticed, or it may have totally passed you by, that we recently made a subtle change to our logo by adding our names. We're now 53 Interiors by Jo & Sean.

Why did we make the change? There were a few reasons, first of all we're really proud of what we're building and creating and we're happy to own it.

Secondly, as a fledgling small business it's become apparent that people want more than just pictures of lovely things, they want to know who is behind the lovely thing and why they're making the lovely thing and that narrative is easier for us to communicate if you know our names and our faces! The story of 53 Interiors is our story and we're more than happy to tell it.

The 'new' logo

Finally, we're moving to a bricks and mortar space in around six weeks time and it's really important for us that anyone who wants to pop by and have a chat feels comfortable doing just that. We're very friendly, open humans and we want that to come through in our communications and our content and to make that first impression digitally it made sense to let people know who is behind the 'brand'!

With all of this in mind we came to the conclusion that plain old '53 Interiors' comes across as a bit formal (even though we just named it after our current address) and it's faceless. Formal and faceless just aren't our vibe, so we made an executive decision to slap our names on that logo and plaster our faces over more of what we do.

Sean & Jo

One of the things I find really refreshing about running the business is how quickly decisions can be made and implemented! In my past life I used to facilitate action research models (basically a cycle of plan, do, study and act), turns out that's so much easier to practice when you're working for yourself!

Wishing you a fantastic week ahead where ever you may be.

Jo